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Milena Cavicchioli, vice president of marketing for Luxottica Group the Italian eyewear company that owns Ray-Ban, Oakley and Oliver Peoples, among others, and that also makes eyewear and sunglasses under license for about 20 trend labels points to the 2012 Hollywood awards-show season as evidence. Imagine of Meryl Streep on Oscar night, Cavicchioli said. She was wearing beautiful frames. And shes not the only one. Jennifer ray ban sunglasses for women Garner and Demi Moore are two I often see in clippings. When people are looking at (celebrities like) them to see what the latest trends are, them wearing frames is a huge support and endorsement. Fashion designers have realized just how powerful of a brand extension eyewear can be, especially in comparison with some other offshoots. Its difficult for a brand to be visible with a rayban 2012 collection fragrance because youre the only one who knows what youre wearing, she explained. But when you wear a pair of sunglasses or optical frames, the brand itself gets exposure within the most prominent way because this is something you wear on your face.Its not only a powerful statement but an economical one, too, points out David Rose, vice president of design and manufacturing at Salt cheap burberry bags Optics in Costa Mesa, Calif. A few years back, before the economy took a hit, people would spend a lot more money on their bags and their shoes, Rose said. But now eyewear is an accessible way to have a quality accessory. The notion that a pair of eyeglass frames can so easily help define ones personal sense of style is borne out by annual consumer-behavior jordan retro shoes studies conducted by the Vision Council.According to the group, as of the 12-month period through December 2011, 63.6 percent of Americans reported wearing prescription eyewear. Among U.S. adults who dont wear prescription eyewear, 19.2 percent said they have worn eyeglasses without a prescription just to be fashionable an increase of almost 4 percent from December 2008 to February 2011.Today, the throwback look, dominated by classic Burberry women shoes shapes and tortoiseshell patterns call it vintage-inspired, geek chic or the Mad Men effect reigns supreme, while the addition of bright pops of color and unusual shapes makes fashion-forward eyewear more eye-catching and image-defining than ever.Retro-inspired design and classic shapes continue to influence the market, Cavicchioli said. Were moving into more geometric shapes; the hexagon, for example, is a shape thats coming on strongly.